2021

Speakers.

Lisandro Zapararte
Lisandro Zapararte

Nathalia Lattaro
Nathalia Lattaro

Rafael Fuentes
Rafael Fuentes

Amanda Roco
Amanda Roco

Nicolas Irreño
Nicolas Irreño

Ixchel Angeles
Ixchel Angeles

Kate Ancketill
Kate Ancketill

2021

Sponsors.

Our

Purpose

Enriching the consumer ecosystem by generating macro trends and solutions adaptable to the reality of Latin America with clear examples of innovation and applied technology.

Relive the most
important moments

Since 2016 we have shared, many trends with the most relevant personalities of the Trade Marketing industry throughout Latin America.

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Participants
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Speakers
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Topics

Each audience, unique

Formats

MKT Trends

MAIN

The complete version of the event in physical or hybrid format, in which, throughout 4 hours, the global macro trends of consumption with their adaptation to the Latin American market are discussed.

Attendees
Referents of the Retail Industry: C-Levels, Directors, Managers of large stores, Shopping Centers, Trade Associations, Brands and Suppliers.

Event formats
  • Phygital (physical -digital hybrid).
  • Physical
Event agenda
  • Macrotrends.
  • Triggers to challenge participants.
  • Discussion table.
  • Networking.
MKT Trends

IN COMPANY

Summary of the main event that takes place as a plus for our clients and companies or global brands. The duration is 2 hours and the global macro trends of consumption are discussed as an excerpt with its local adaptation and Latin American interpretation.
Attendees
  • Internal areas of Brands.
Event formats
  • Phygital (physical -digital hybrid).
  • PhysicalEvent agenda
  • Macrotrends.
  • Triggers to challenge participants.
  • Q&A.
MKT Trends

INDUSTRY TOUR

Participation in special industry events where Marco Marketing is invited to share knowledge. The duration varies and global consumer macro-trends are discussed, as an excerpt, with their local adaptation and Latin American interpretation.

Associations and Chambers of Commerce with which we have collaborated with

Chamber of Shopping Centers in Buenos Aires, GĂłndola de Fenalco in Colombia, Lima Chamber of Commerce in Peru

Attendees

Associates and Officers of Chambers of Commerce and Associations.

Event formats
  • Phygital (physical -digital hybrid).
  • Physical
Event agenda
  • Macrotrends.
  • Triggers to challenge participants.
MKT Trends

STUDY TOUR

Guided technical tour in each of the main cities in Latin America, where we exemplify some of the macro trends directly in relevant Flagship stores, Retailers and Pop-up stores.

Brands, Retailers and Shopping Centers
They are defined according to geography

Attendees
  • Decision makers.
Event formats
  • Physical
Event agenda
  • Pick up.
  • Transfer by established routes.
  • Store visit.
  • Store Manager’s talk or explanation of Marketing Sherpa.
  • Wrap up.
MKT Trends

BEYOND

In a more digital context, this new format is born in 2020, where we adapt to the global needs of events. Marketing Trends Beyond, is the most complete version of the event, which is presented globally, the macro trends of consumption with its adaptation to the Latin American market, adding activities that strengthen the content. The time varies from 1-3 days, with segments of 2-3hrs according to context.

Attendees

  • Retail Industry Referents: C-Levels, Directors, Managers of large stores, Shopping Centers, Trade Associations, Brands and Suppliers.
Event formats
  • Digital

Event agenda

  • Activity
  • Macrotrends.
  • Triggers to challengeparticipants.
  • Q&A

WITH DISRUPTIVE THINKING

Be an active part
of the future in
Trade Marketing.

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Macrotrends

Most relevant concepts

Our blog

COLLABORATIONS

Let's talk

If you are interested in any of the formats, you can register or contact us to make a collaboration in your company.