The world keeps changing rapidly and new generations value companies and products because they connect with diversity and inclusion. This approach opens doors to a new world of possibilities for brands and consumers.
We are experiencing and learning in real-time. There are many brands, marketing models, and communication channels, but the importance of inclusion and diversity in business is crucial. By adopting this approach in strategies, not only does it contribute to culture and society with a positive impact, but it also strengthens a business opportunity. The brand is placed in another position, aimed at a generation that looks at and values the entire ecosystem, beyond a product or service
If we talk about consumers, we are talking about different social groups and it is strategic for the growth of a company that it adapts its communication and messages in a personalized way. A great success is to have #influencers for the different groups, as they collaborate in building relationships with suppliers and of course, in communicating with their #consumers to cause a positive and organic impact.
However, internal communication is as important as external communication. And it is necessary to permeate a concept, a culture, and a single message throughout the organization (at all levels). In addition, actions must be genuine and congruent. Transparency and truthfulness are fundamental in this process of building an inclusive brand, especially if the objective is to leave a mark in the market and in society.
Finally, looking at the #consumer in an authentic way is the key to generate a natural impression and can only be achieved by having an internal synergy, where our collaborators transmit the brand’s message.